Newsletter #55: Shopify news, a copywriting masterclass, and live comedy

Hi there,

I hope you're feeling good.

Did you have a nice summer?

In London, the weather was great. Above 25 degrees, and a beautiful sun.

My best friends and family came to visit. We celebrated my birthday in the best way. Oldness, oldness… I see you as a privilege, and I’m happier every year to raise my mocktail glass to you. Cheers!

In today's edition, we’re discussing Shopify news, a copywriting masterclass, and live comedy.

Let's dive in.

Work

As always, a lot happened recently in the Shopify ecosystem!

• Fashion Nova, which was already on Shopify, moved to a headless stack built on Hydrogen

• Mejuri migrated to Shopify and they also chose a headless stack built on Hydrogen

In addition, they moved all 35 of their retail stores in Australia, UK, US, and Canada to Shopify POS.

• The iconic French brand K-Way just migrated from PrestaShop to Shopify

Which French brand do you think will be next?

• Shopify Point of Sale (POS) crossed $100,000,000,000 (100 billion) in cumulative gross merchandise volume (GMV), which is the aggregate value of all sales conducted through POS

• Shopify eliminated paid plans from Checkout Blocks, the application built by Gil Greenberg and recently acquired

What does it mean?

First, it means that Checkout Blocks is now 100% free to install for any Shopify Plus merchant.

Second, it means that Checkout Blocks does not include upsell features anymore.

Merchants currently on a paid plan will retain access to the upsell features included in their plan.

However, if you're currently on a free plan and wish to upgrade to a paid plan to benefit from the upsell features, it's no longer possible. You will now need to install a third-party application for upsells.

Discover more on Checkout Blocks’ page on the Shopify App Store.

Inspire

One of my favorite newsletters is “Marketing Examples” by Harry Dry.

Harry presents to his 130K subscribers a gallery of real world marketing examples and why he believes they are successful.

He makes marketing concepts easy to understand, uses visuals to illustrate them, and always explains the psychology behind them.

In July, Harry Dry sat down with David Perell for a 1h16 interview called “Learn Great Copywriting in 76 Minutes”. This video is a pure masterclass.

Among many things, Harry presents his 3 rules for a successful ad:

• Can I visualize it? If I can't visualize it, I won't remember it.

• Can I falsify it? Meaning, can I make it equal to true or false?

• Can nobody else say it?

Here is an example of an ad that gets a “yes” to all 3 questions:

• I can easily visualize both parts of the sentence.

• It's true: supermodels in London and dads in Ohio do wear New Balance.

• Only New Balance can say that.

Regarding this last point, I asked myself: which other brand could brag about being worn by supermodels in London and dads in Ohio? The only one I could think of was Havaianas with its famous flip flops. However, New Balance does make a stronger case. What do you think?

This interview of Harry Dry was very interesting and inspiring.

I take away several concepts and a few memorable ads:

• "1,000 songs in your pocket" Apple, for the iPod.

• "How can you make two months' salary last forever?" The Diamond Engagement Ring, following up on the famous ad stating that diamond is forever.

• "The dating app designed to be deleted" Hinge

Explore

I often watch clips of British comedians on YouTube.

Recently, I thought why not go see them live?

So I went to a comedy club in London. That night, I saw 8 different comedians, from the most experienced ones to the beginners who are just getting started.

I had such a great time! It was a refreshing parenthesis filled with good vibes and laughter.

One tip if you’re going: bear in mind that sitting in the front row means that you’ll certainly be a part of the show at some point… Be ready for that, it makes the evening even better.

Thank you, from the bottom of my heart, for reading this edition until the end.

I'll talk to you soon.

Take good care of yourself.

Coralie